Best Restaurant Microsite/landing Page

In conjunction with an interactive marketing campaign, the Atlanta CVB and its interactive agency developed a micro-site that promoted unique dining experiences in the Buckhead neighborhood of Atlanta. Staying true to loyal Atlanta target markets, the micro-site targeted upscale, suburban adults age 25-54 with a household income of $50k+ and an interest in Dining, Travel, Shopping and Arts & Culture. The ultimate goal of this site is to supplement other marketing and advertising efforts, promote visitation to Atlanta, encourage consumers to book Buckhead dining vacation packages and connect consumers with the destination and brand via an interactive medium.

Contributors:

USDM.NET

Location: USA