Best Travel Email Message Campaign

After annual strategic planning, the Beaches of South Walton TDC identified a need to promote winter travel to the destination. Accordingly, the TDC worked with USDM.net to develop a Winter Romance campaign that would help draw increased off season visitation to the area. In addition, the TDC wanted to effectively incorporate new branding videos that had been developed as part of its overall marketing campaign. Campaign tactics included Mail, search and banners to promote Beaches of South Walton and targeted up-scale women, age 35-64 with a household income of $75,000+. Geo-targets included Atlanta, Birmingham, Nashville, Memphis, Chattanooga, Dallas-Ft. Worth, Huntsville, St. Louis, Tallahassee and Montgomery. The ultimate goals of the campaign were to promote destination visitation, market the destination to selected target markets; collect warm leads (Travel Guide Requests and eNewsletter Opt-ins); send traffic to the BeachesofSouthWalton.com site; and encourage Word of Mouth advertising.

Contributors:

USDM.NET

Location: USA