The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

PALM ARNOLD COMMUNICATION


FINDING HOPE THROUGH RESEARCH

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Best Non-profit Rich Media Online Ad

To produce this campaign pro bono, we got several suppliers and media to help. It was actually quite easy to get them to contribute to a campaign that aimed to raise funds for a foundation dedicated to fighting cancer. Two rich media islands featured a man and a woman playing the role of parents with children fighting cancer. They could be seen on the Canoë network, among others.

Contributors:

Director Creator: Pascal De Decker and Paulette Arsenault
Art Director: Anik Ouellet
Copywriter: Eric Chavagnac
Account director: Sylvie Robert
Account coordinator: Marjolaine Durand
Producer: Louise Genest

PALM COMMUNICATION

Location: Canada