Best Beverage Microsite/landing Page

EndBitterness.com is the interactive home for Luzianne Coffee’s mission to make the world less bitter. To launch the new Luzianne Coffee, Peter A Mayer Advertising developed an integrated campaign and developed EndBitterness.com as an opportunity for consumer involvement in the mission to make the world less bitter. As such, the site offers product information, coupons to promote trial and awareness, tools such as screensavers, downloadable posters and a widget that provides daily tips on ways to make the world less bitter. Site visitors can also enter their own tips. EndBitterness.com also pays off the brand position by allowing consumers to vote for one of six organizations that are making the world less bitter to receive up to $50,000 from Luzianne Coffee. To promote frequency and site interaction, visitors are allowed to vote daily and are encouraged to suggest the site to their friends. Buttons were provided to the six selected organizations so they could promote the site. The target audience is Louisiana adults ages 25 to 45 with a slight female skew. The target is married, Caucasian and has a HHI $35k+.

Contributors:

Interactive Associate Creative Director:	John Pucci
Interactive Marketing Director:	Matt Konigsmark
Interactive Designer:	Summer Fiedler
Interactive Developer:	Jennifer Rockvoan
Interactive Developer:	Jason Van Pelt
Interactive Producer:	Val McKay
Copywriter:	Mike Heid
Art Director:	Jill Reim
Creative Director:	Josh Mayer
Account Executive:	Anne Miller

PETER A MAYER ADV

Location: United States