First ever AOL Home Page fly over banner ad implemented by The Home Depot. Banner uses origami theme to convey all the Home Services available through The Home Depot. Results included: 31+ million impressions, 6+ million video views, .10% CTR, and average brand exposure per viewer 120+ seconds.
Contributors:
Executive Creative Director: | Thurston Yates |
Technical Director: | Jacob Warhaftig |
Director Media: | Allister Blanco |
Client Partner: | Dawn Elmore |
LBI
Location: USA