The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

LBI / THE HOME DEPOT HOME SERVICES


THE HOME DEPOT ORIGAMI FLY OVER AD

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Best Other Rich Media Online Ad

First ever AOL Home Page fly over banner ad implemented by The Home Depot. Banner uses origami theme to convey all the Home Services available through The Home Depot. Results included: 31+ million impressions, 6+ million video views, .10% CTR, and average brand exposure per viewer 120+ seconds.

Contributors:

Executive Creative Director: Thurston Yates
Technical Director: Jacob Warhaftig
Director Media: Allister Blanco
Client Partner: Dawn Elmore

LBI

Location: USA