Best Associations Microsite/landing Page

Audience: Families and classic car buffs throughout the Silicon Valley area.


Goal: Speedifasti.com is part of a viral campaign aimed at boosting awareness and attendance to the 2007 Palo Alto Concours d'Elegance, a classic car show benefiting 25 local charities, and the event's marquee vehicle: the legendary Ferrari. A humorous radio spot pointed people to this Web site featuring “Antonio Speedifasti,” a fictional character who translates English phrases into "Ferrari," the "native tongue of Ferrari lovers everywhere." Users could enter a phrase in English, and Speedifasti would translate the phrase into Ferrari, which, go figure, always seemed to include some kind of pitch for the Palo Alto Concours. As part of an integrated marketing campaign, this site helped boost revenues from Concours ticket sales by over 24% - making 2007 the event's most successful year ever.

Contributors:

Creative Director/Copywriter:	Rick Mathieson
Associate Creative Director:	Stephanie Lucas
Designer:	Michal Huang
Account Executive:	John Futch

CREATIVE I ADVERTISING

Location: USA