The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

OTOLABS AND NICK.COM


NICKELODEON LET'S JUST PLAY CHALLENGE TRACKER

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Best Family Interactive Application

Nickelodeon’s Let’s Just Play Challenge Tracker is a desktop application that encourages kids to develop healthy lifestyles.
• Encourages kids to go outside and play, eat right, keep a journal of what they do
• Answer monthly surveys about your physical activity and health - decorate it with stickers, then send that page to your friend
• Check in on how two official Let’s Just Play kids are doing – Kendrick and April
• Monthly calendar where the user can enter notes about what they did each day and decorate with stickers
• Healthy recipes that kids can make
• Monthly checklist to make sure the user is eating right and exercising
• Links to other Let’s Just Play content on the site
• The application can collapse to a ticker, which displays Let’s Just Play news and events

Contributors:

Manager, Digital Marketing Nickleodeon, MTVN, Kids and Family: Jeannine Irons
Art Director: David Finnerty
Designer: Brian Assmus
Programmer: Sarah-anne Keenan
Project Manager : Jonathan Sriberg

OTOLABS

Location: USA