The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

TMX COMMUNICATIONS


LG WALLPAPER & SCREENSAVER

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Best Telecommunication Interactive Application

The application seen here is a wallpaper and screensaver created for LG. The purpose of the wallpaper and screensaver is to get the LG brand in front the customer in new and innovative ways in order to create a more personal relationship with them in new areas of their lives. The wallpaper can be customized with different "moods" and colors. When the user hits the play button, the wallpaper moves in a way that suggests the "mood" that was selected. When a computer goes into screensaver mode, the screensaver uses the selections made in the wallpaper to continue the personal experience that the user already created.

Contributors:

Creative Director: Christopher Cashdollar
Art Director: Andrew McDonald
Interactive Graphic Designer: Steve Hurwitz
Developer: Neelima Guttikonda
QA Developer: John Hoang
Designer: Michael Mayton

TMX COMMUNICATIONS

Location: USA