An email sent to IKON prospects introduced them to the solutions that IKON could provide, and also notified them about special year-end offers. The email drove them to a landing page, which further described the benefits of working with IKON. If the visitor was interested, they could quickly and easily fill in a form that is forwarded to a representative that will follow up. The goal of this email was to generate traffic to the landing page, and the goal of the campaign was to generate leads and convert them to sales.
Contributors:
Creative Director: | Christopher Cashdollar |
Designer: | Michael Mayton |
Designer: | Steve Klein |
Copywriter: | Amanda Ponzek |
Developer: | Kim Vigsbo |
Producer: | Sara Moody |
TMX COMMUNICATIONS
Location: USA