Best Travel Microsite/landing Page

We've created an video to show you what Funship Island is all about. Moreover, we've summarized below a synopsis of the site if you'd like more information. Please click here for the video: http://www.vimeo.com/652587 In 2007, Carnival Cruise Lines wanted to address an interesting challenge: although consumers actively use the web to research their vacation options, too many consumers don’t understand what it’s like to enjoy a vacation cruise. So Carnival worked with Avenue A | Razorfish to share a virtual cruise experience for the savvy web researcher. The result is Funship Island, an immersive world that uses rich media to help you experience a Carnival vacation, like frolicking with dolphins or touring an island. But Funship Island isn’t just a standalone website. You can also take Funship Island home with you through downloadable ring tones for your mobile phone, screen saver for your desktop, or an MP3 file for your iPod. Carnival also uses a search program and advertising campaign to really immerse consumers in the world of Funship Island wherever they live on the web, including takeover ads on the travel section of cnn.com In its first month of operation more than 500,000 people visited Funship Island, and a significant portion spent more than 30 minutes on the site.

Contributors:

Client Partner:	Susan Kidwell

AVENUE A | RAZORFISH

Location: USA