Best Automobile Rich Media Online Ad

Objective:
We created an interactive device for a High Visual Portal Placement. The purpose was to create brand awareness for SYNC Voice activation technology and its exclusivety on Ford Lincoln and Mercury vehicles.
Concept:
The video cube engages the audience with video delivered on four sides of a cube. The videos demonstrate various aspects of the SYNC voice activation technology. Viewers can spin the cube to select the video they want to view.
Target Audience:
Young males and females 25 to 35 years who are active and on-the-go. These are people who can relate to the benefits of Sync’s hands-free, voice activated technology.

Contributors:

Executive Creative Director:	Fred Stafford
Creative Director:	Stuart O'Neil
Flash Developer:	Tim Winters
Copywriter:	Chris Walton
Online Media:	Todd Huntley
Project Manager:	Lesli Schwartz
SYNC Creative Digital Lead:	John Lindblom
Flash Developer:	Pointroll

WUNDERMAN TEAM DETROIT

Location: USA