The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Mutual Fund Rich Media Online Ad
The Spectra Green Fund "Invest in a Greener World" ad took the concept of "socially responsible investing" to the common market investor, and appealed to the interest in directly impacting global warming. The "globe" ad enabled investors to make a clear connection between their own investments and the idea of rewarding companies for adopting socially responsible practices.
Contributors:
| Executive Vice President: | Zachary Karabell |
| AVP, Marketing: | Alex Bernstein |
| Creative Director: | Mirek Nissenbaum, Studio Mobile |
| Graphic Designer: | Pina Carey |
| Writer: | Joan Kautsky |
| VP, Print Marketing: | Karen Wyslotsky |
FRED ALGER & CO.
Location: USA