Best Travel Integrated Ad Campaign

This web ad and microsite combination features a discount offer showcased in a car radio interface that entices the consumer to click in order to download some free tunes. The landing page has the dashboard of a car as an interface, where the consumer can click on several items for different actions: car honk, song download, etc. Destination is portrayed through the clickable windshield, along with the discount offer. Consumers wishing to travel to USA sunshine destinations or Europe are targeted with this campaign that had tremendous impact and one of the CTR we ever had with banner ad campaigns.

Contributors:

Account Manager:	Christelle Serei
Creative Director:	Jean-François Hogue
Art Director:	Pascal Guilbeault
Developer:	David Boily
Developer:	Cédric Marcelly
Copywriter:	Rasha Mando
Producer:	Sébastien Deraspe
Photographer:	Henry Morin
Coder:	David Boily
Animation:	Cédric Marcelly

AGENCE BRAQUE

Location: Canada