Best Hotel And Lodging Integrated Ad Campaign

The web campaign was aimed at families and loyalty program points collectors taking off for the summer, visiting across Canada and wishing to add the benefit of collecting Aeroplan miles with the purchase of their hotel stay. This way, recreational travel becomes a way to accumulate points towards potentially more recreational travel. We had the additional objective of acquiring permission-based contact info for future communications use, hence the development of a contest microsite with a virtual scratch card.

Contributors:

Account Manager:	Christelle Serei
Creative Director:	Jean-François Hogue
Art Director:	Étienne Thibert
Design:	Pascal Guilbeault
Development:	Cédric Marcelly
Animation:	Pascal Guilbeault
Producer:	Sébastien Deraspe
Layout:	Catherine Giard
Copywriting:	Dawn Bessey-Gans
Copywriting:	Marie-Andrée Courchesne

AGENCE BRAQUE

Location: Canada