Best Computer: Software Rich Media Online Campaign

The objective of this campaign is to solidify Adobe's position as the leader in web video among the broadcast and media industry, as well as video-savvy consumers. To make our point that Adobe is powering the future of entertainment online, Adobe is showcasing some of the best-in-class content that their customers (CBS, Paramount, Universal, Sony Pictures, and Yahoo! to name a few) are creating and distributing widely online today with Adobe Flash. Featuring the campaign theme of "Flash On", this effort includes breakthrough online advertising , sponsorship of the first ever video billboard in New York's Times Square exclusively powered by Adobe Flash, broadcast industry pages on Adobe.com that tell our end-to-end solution story, and a killer Flash On microsite showcasing best-in-class video content. The online media blitz brokes in November 2007 and runs through mid-2008 on sites including Yahoo!, Variety, Google, MovieWeb, NY Times, CNET, Streaming Media, among others. The video billboard and microsite will stay live throughout '08, with frequent updates to reflect the latest content.

Contributors:

A&R EDELMAN

Location: USA