Best Automobile Rich Media Online Campaign

Audience: Everyone
Goal: To help launch, brand and dimensionalize GM CUV’s new tag line (No Worries.) in a category that usually means nothing to consumers. In the luxury market, pre-owned brands resonate with people. In other segments, “certified used” meant little to people. This dynamic announcement of the new warranty launch helped distinguish GM CUV from the rest of the marketplace. Only Rich Media could tell a story as rich as this one.

Contributors:

Associate Creative Director/Art Director:	Mark Chamberlain
Associate Creative Director/Copywriter:	Marc Gottesman
Art Director:	David Oliva
Senior Producer:	Norbert Florendo
S.V.P., Account Director:	Keith Ulrich

MULLEN

Location: USA