Best Food Industry Interactive Application

This was an IMV (Instant Messaging EnVironment) created on behalf of our client Apple Jacks for use on Yahoo’s Instant Messenger application. It is essentially a skin laid over the top of the Yahoo IM tool, so that while users are instant messaging, the content of the rest of the page is branded to deliver an advertising message/activity. In this case, the user plays the Crashers game, where they try to correctly guess which lane will let Apple and Cinnamon pass throught the barriers in their way. (If they are wrong, Apple and Cinnamon crash into the obstacle and the user must then try a different lane until they find the correct path.) This IMV was used as a promotional tie-in to the Crashers campaign, which sought to help build awareness of Apple Jacks Crashers (a special cereal shape that was created when Apple and CinnaMon became stuck together). The IMV also let you challenge a friend during a lengthy Instant Messenger session.

Contributors:

BIGGS|GILMORE

Location: USA