Best Advertising Rich Media Online Campaign

WIRED answered the call from Nokia to create a seamlessly integrated program that truly highlighted the Nokia N800’s Wi-Fi capabilities while enhancing the consumer experience. Through an engaging and never been done before program, WIRED increased brand awareness surrounding the N800 and its unparalleled Wi-Fi capabilities WIRED.com users interacted with Nokia through a custom microsite, including a 3D box that was maneuverable and expandable with a click of the mouse. To further illustrate the many components of the Nokia N800 internet tablet, each face on the cube expanded with the click of a mouse, providing the user with additional details. To highlight the “true” Wi-Fi capabilities users were directed within the site to learn about the live events that enticed users to experience “on the fly Wi-Fi” In March, WIRED.com reached 4.8 Million unique users (it’s second highest ever) and had 21.2 Million page views. With the redesign of WIRED.com resulting in visually rich and appealing content, Nokia captured a golden opportunity to reach a broad and tech-savvy audience in an inventive way. The interactive online hub proved to be popular among WIRED’s forward-thinking users. With the industry average click-through rate between 0.1% and 0.2%*, Nokia performed outstandingly with a click-through rate of 0.44%. *Data source: Internal Publishing Data and Kukral Online Marketing Consulting Nokia received additional exposure via positive articles in reputable trade magazines such as Advertising Age and Media Week.

Contributors:

Associate Publisher WIRED.com:	Josh Stinchcomb
Marketing Director WIRED.com:	Michelle Minoff

WIRED DIGITAL

Location: USA