Best Automobile Online Campaign

Goal: Announce the new 117-point inspection on GM Certified Used Vehicles.
Audience: Everyone
Since this 300x600 banner uses a unique size and behavior—it is served up wherever the weather is rainy or snowy—we decided to take advantage of it. Weather triggering and 117-point inspection features go hand-in-hand. And by making one banner look like two fake banners that suddenly “interact” with each other, the impact is significantly heightened.

Contributors:

Associate Creative Director/Art Director:	Mark Chamberlain
Associate Creative Director/Copywriter:	Mark Gottesman
Art Director:	David Oliva
Senior Producer:	Norbert Florendo
S.V.P., Account Director:	Keith Ulrich

MULLEN

Location: USA