The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BIGGS|GILMORE


RICE KRISPIES "RECIPE MOBILE"

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Best Food Industry Rich Media Online Campaign

This rich media campaign invites you to discover fun Rice Krispies Treats recipes for any time of the year. The various banners ran during the weeks leading up to major holidays in October, November and December – when moms were most likely to be entertaining and looking for recipe ideas.

Contributors:

BIGGS|GILMORE

Location: USA