The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Rich Media Online Ad
To help get across the message that Rice Krispies Treats are lower in calories than many other snacks, this rich-media banner invites users to play a “shell game”-like activity. The objective is to find the snack that’s only 80 calories – the correct answer, of course, is the Rice Krispies Treat.
Contributors:
BIGGS|GILMORE
Location: USA