Best Insurance Microsite/landing Page

The Have the Talk initiative is an integrated campaign that helps families start conversations about difficult topics -- whether those talks are about finances, health concerns or taking the car keys from aging parents. With the right resources and information, families can feel empowered to overcome barriers to communication and "have the talk" in a way that is relevent to their life. We developed havethetalkamerica.com to reach a range of age groups, from Millennials to Baby Boomers. Visitors can check their communication skills, get tips on how to approach tough topics, and learn how to make the talk less daunting. The site features popular comedian Frank Caliendo. who engages visitors with humor to help them break the ice. Users can also send videos with personalized messages to invite family members to start a conversation.

Contributors:

WUNDERMAN NEW YORK

Location: USA