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This rich, interactive experience at the center of an integrated campaign aimed at the online elite (social networking site users that are consuming, generating and sharing original multimedia content), introduces ZoneAlarm’s new ForceField security software. ZoneAlarm ForceField is the first software designed specifically to protect you while you’re on the Web. The site allows you to create a “virtual you”, using the metaphor of an Internet stunt double, that takes hits from online threats so you can protect yourself on any PC. Visitors to www.zonealarm.com/forcefield pick a place, pick a threat, and attack. By shooting live video against a green screen, Traction was able to create a fun, interactive experience explaining how this new product actually works.

Contributors:

Creative Director:	Michele Turner
Creative Director:	Theo Fanning
Art Director :	Eric Ryan
Interactive Director:	Jim Reed
Copywriter:	Karen Gordon-Goldfarb
Director of Strategy:	Ronan Dunlop
Account Manager:	Melanie Kaufman

TRACTION CO.

Location: USA