Best Beverage Integrated Ad Campaign

“Lipton Harikalar Diyari", Lipton Wonderland, is an interactive campaign which gives information about new Lipton infusions products by experiencing and discovering Lipton’s mysterious, different, inspired World.

When discovering this world, participants learn new teas’ features by following a rabbit and then answer the questions which are let them pass the levels.

At the end of this campaign, Lipton.com.tr Club gained new members and Lipton’s brand recognation increased.

Contributors:

Managing Director:	Fikret Sahin
Account Manager:	Filiz Abdurrahmanoglu
Content Manager:	Nur Dincel
Creative Director:	Osman Dinc
Illustrator:	Murat Boyaci
Technology Director:	Fahri Duzen

ADINTERACTIVE

Website: www.adinteractive.com.tr

Location: Turkey

About the Agency:

As Turkey's first and leading digital agency founded in 1996, adinteractive provides 360º interactive marketing and communication services specializing in digital marketing services with in-house digital production capabilities in web, mobile, social media and digital outdoor. With sector's most experienced team, adinteractive has been providing services to mostly global brands such as MasterCard, Microsoft, Coca-Cola, Citroen, Unilever, Arçelik, Bosch, Finansbank, Komili, Pastavilla, Anadolu Sigorta, Knorr, Dr.Oetker since 1996 and had won over 50 national and international awards.