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The goals of this campaign were to:
1. Motivate affluent leisure travelers to book premium rooms at Marriott, JW and Renaissance hotels & resorts as well as country clubs worldwide.
2. Build awareness of Marriott’s global leisure portfolio
Upgraded room types included suites and rooms with spectacular views in some of the world’s most enticing destinations. Upon upgrading, guests received a $50 gift card from American Express.
Contributors:
Art Director: | Zoe Intarampan |
Content Strategist: | Howard Schwartz |
Creative Director: | Howard Schwartz |
Senior Manager, Global Promotions: | Kristine Friend |
MARRIOTT INTERNATIONAL
Location: USA