Best Telecommunication Rich Media Online Campaign

LifeWithLG.com was created to support LG’s grassroots marketing/PR efforts. The primary target is image-conscious, tech-savvy 18 to 25 year olds, in addition to a secondary target of 26 to 35 year olds. This site has an increased emphasis on product offerings and resulting sales than LG's previous site. LifeWithLG.com was created to support LG’s grassroots marketing/PR efforts. The primary target is image-conscious, tech-savvy 18 to 25 year olds, in addition to a secondary target of 26 to 35 year olds. This site has an increased emphasis on product offerings and resulting sales than LG's previous site. The site has approximately 1,300 active "VIP" members. On average, 8,675 unique users visit the site per month.


The site’s “Mobile Movies” can be viewed on the LifeWithLG.com, and/or downloaded to mobile phones or the desktop. The LG Mobile Movies are a unique way to display the capabilities of LG’s mobile phones. They aid in virally spreading the word about the site and driving repeat visitors to LifeWithLG.com.

This series of short, entertaining clips feature social misadventures with which our target audience can relate. With the help of their LG phones and by keeping their wits about them, our Mobile Movie heroes always manage to get through their ordeals. The Mobile Movie launches coincide with product launches, and highlight unique features of specific phones. The movies have also been posted on YouTube, iTunes, and Digg.com to drive additional traffic to the site. TMX created these movies entirely in-house; from writing the script, to recruiting the talent, to in-house photography, to the animation and voice-over.

(Access VIP content, including the Mobile Movies, with username “testuser” and password “testuser.”)

Contributors:

Creative Director:	Christopher Cashdollar
Art Director:	Andrew McDonald
Designer:	Jon Elison
Developer:	Neelima Guttikonda
Copywriter:	Amanda Ponzek
Designer:	Michael Johnson
Developer:	Archana Velagapudi
Developer:	Tim Shortt
Copywriter:	David Papa

TMX COMMUNICATIONS

Location: USA