Best Telecommunication Email Message

Newsletters are sent to "VIPs" of LifeWithLG.com; that is, those who have signed up for the LifeWithLG Community. The newsletters contain information about upcoming events, the newest phones, what's new at LifeWithLG.com, and tips and tricks for LG phones. The purpose of the newsletter is to keep members interested in LG products, allow them to get the most out of their products, peak their interest in new LG phones, and increase traffic and repeat visits to LifeWithLG.com.

LifeWithLG.com was created to support LG’s grassroots marketing/PR efforts. The primary target is image-conscious, tech-savvy 18 to 25 year olds, in addition to a secondary target of 26 to 35 year olds. This site has an increased emphasis on product offerings and resulting sales than LG's previous site. Approximately 34,000 valid email addresses have been obtained for use for on-going communications. Many of these email addresses have been collected for grassroots events. On average, 8.51% of newsletter recipients respond to calls-to-action and are driven to the site. The site has approximately 1,300 active VIP members. On average, 8,675 unique users visit the site per month.

Contributors:

Creative Director:	Christopher Cashdollar
Art Director:	Andrew McDonald
Designer:	Michael Johnson
Copywriter:	Amanda Ponzek
Developer:	Archana Velagapudi
Developer:	Tim Shortt
Developer:	Kim Vigsbo

TMX COMMUNICATIONS

Location: USA