Best Mutual Fund Integrated Ad Campaign

With the "Spectra: Are You In?" campaign, the Spectra Family of Funds appealed to the do-it-yourself investor. Our "Disciplined Mavericks" philosophy reflects the investing style of both our Portfolio Managers - as well as our core audience: internet-savvy investors who like to "get their hands dirty" in a modern world of effortless access to investing data.

Contributors:

Executive Vice President:	Zachary Karabell
AVP, Marketing:	Alex Bernstein
Creative Director:	Jules Filicia, Filicia Maini
Project Manager:	Indi Maini, Filicia Maini
Chief Designer:	Mirek Nissenbaum, Studio Mobile
Designer:	Alicia Jones
Dir. Development:	Zenon Staniek
Development Mgr:	Rajeev Gupta, Ishi Systems
Development:	Gaurav Taneja, Ishi Systems

FRED ALGER & COMPANY, INC.

Location: USA