The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Health Care Online Ad
To raise awareness and consideration of Kaiser Permanente among a target audience of “health seekers”, we created the online portion of Kaiser Permanente’s 2007 Thrive campaign. The Thrive message empowers people to maximize their total health – mind, body and spirit.
To reinforce this message and complement existing Thrive work, our branding campaign focused on the many ways Kaiser Permanente’s 8-million strong network of members is “thriving,” reaffirming Kaiser Permanente’s commitment to total health.
Contributors:
| Sr. Manager of Media Operations: | Matt Smith |
| Media Strategist: | Bryon Chew |
| Copywriter: | Kimberly Brizzolara |
| Art Director, Flash Developer: | Mark French |
| Executive Creative Director: | Alex Hendler |
| Sr. Account Manager: | Jennifer Trinkner |
| Account Director: | Ed Mott |
| Sr. Media Planner: | Lisa Kearney |
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Location: USA