Best Interactive Services Rich Media Online Campaign

After its award-winning 2006 “Richer Results” video ad campaign, EyeWonder’s goal was to top it with an even more powerful statement to the online advertising industry in 2007. In 2007’s “Client Testimonial” campaign, the strategy was to let the customers do the talking, with testimonials that tell of their actual experiences with EyeWonder’s staff, products and services. This campaign features over eleven videos in each expandable ad unit. It was featured on popular industry websites to put EyeWonder’s message directly in front of its target audience of agency decision makers and influential industry executives. The purpose was to get audiences engaged in and interacting with the EyeWonder brand and its messages. The objectives of EyeWonder’s “Client Testimonial Campaign” were twofold: to generate even more awareness of the company and to further differentiate EyeWonder from all other top rich media providers. Results of EyeWonder’s “Client Testimonial Campaign” have proven its success as well as its industry impact. Unique interaction rates (impressions with at least one interaction) averaged 19.92% across all sites, and total interaction rates (total interactions/total impressions) averaged an astounding 52.7%, a multiple of 9 above the current industry average. Once engaged, interaction times have averaged 33.74 seconds across all ad units and sites (including 50.6 seconds on one site). These ads truly captivated viewers while bringing increased recognition, stature and mindshare to both EyeWonder and its clients.

Contributors:

EVP of Corporate Development:	Mike Griffin
Director of Marketing:	Jason Scheidt
Sales Director:	Ryan Manchee
Senior Production Designer:	James Lake

EYEWONDER

Location: USA