Best Airline Interactive Application

Build the Cathay Pacific and Credit Suisse Rugby Sevens' awareness through engagement, extending the possibility for the public to interact with the Seven Heroes created fr the Kung Fu Sevens campaign. Get as many as possible people to play 'Tackle of Fury', a very simple arcade type game, play as many times as possible using different heroes to score the highest points possible to win seats to the sold out event. The highly addictive game was extremely well received by the audience with ground breaking engagement results compared to the previous year's award winning campaign.

Contributors:

Executive Creative Director:	Carol Lam
Senior Creative Directors:	Thierry Halbroth, Sylvester Song
Copywriters:	Ruby Yip, Elizabeth Kain, Matthew Aitken
Art Directors:	Thierry Halbroth, Danny Mong
Associate Creative Director:	Anita Ng
Web Designer:	TC Swee
Digital Designer:	Keian Chui

MCCANN WORLDGROUP HONG KONG

Location: Hong Kong