Best Airline Rich Media Online Ad

Objective: Encourage people to check-in online and select their seat as they wish.
Strategy: When you’re stuck, you’re stuck. Be it at the cinema or in a plane.
So why take any chances when travelling? Using Cathay Pacific’s online check-in service lets you choose your favorite seat, whenever you travel (and even lets you change your mind).
The banner illustrates the message by allowing the user to tilt the head left or right to escape the big afro-hairdo.

Contributors:

Executive Creative Director:	Carol Lam
Senior Creative Director:	Thierry Halbroth, Sylvester Song
Copywriters:	Elizabeth Kain, Ruby Yip
Art Director, Interactive Designer:	Andy Fu

MCCANN WORLDGROUP HONG KONG

Location: Hong Kong