Best Arts Rich Media Online Campaign

Daum is undoubtedly the most artistic of all decoration brands. No other brand has commissioned more than 350 artists in 130 years. Each design is unique, hand-made and numbered.

The website immerses visitors into a world on the edge of reality, a cross between a museum, a gallery and a loft: a genuine artistic experience.

An original and very expressive website to satisfy the objectives fixed by the brand:
- Proposing a modern showcase for the brand and its positioning: art is the ultimate luxury
- Presenting the whole range: 800 sculptures and 350 artists
- Building a relationship with customers/leads
- Encouraging traffic in stores
The website was developed around three major ideas:
- Subjective presentation around a venue that enhances Art
- A new expression of luxury essentially based on crystal, its reflections, its transparency
- A high performance relational tool to access a vast range of services.

With this new positioning, Daum strives to attract new customers, young professionals and internet users, while maintaining its reputation among its current customers (VIPs, collectors, art lovers ).

The production of this website was a difficult technical challenge: in a multilingual international context, it was necessary to use the rich-media features of flash while guaranteeing good browser fluidity and a good level of natural referencing in search engines. The website was produced in full flash with video and 3D inlays and access to dynamic text present under the flash in order to be accessible by search engine spiders.

Contributors:

Consulting Director:	Damien Cuillery
Art Director:	Raphaël Capodanno
Project Manager:	Diane Attar
Programmer:	Emmanuel Bonnet
Programmer:	Thomas Brault
Developer:	Raphaël Pouzet
Designer:	Nicolas Roblin
Designer:	Philippe Kluk

MEGALO(S)

Location: France