Best Other Online Campaign

How do you explain to your existing customers that their sat nav has much more options than they know (without making them feel stupid)? You tell them these options have been kept secret on purpose! TomTom Secret Services reveals how some features of your TomTom secretly help you out now and then. It explains, for example, how you can let your TomTom read your children bedtime stories. And how you can delete your recent destinations (the most asked question of TomTom’s call centers in the south van Europe…). Secret Services is an interactive, international manual, full of undiscovered features of your TomTom and an official 'don't tell a friend'-option. Only highlighted by a direct email (CTR 62,5%), www.tomtomsecrets.com attracted over 870.000 TomTom users.

Contributors:

Concept:	Femke Schavemaker, Annick Benerink
Art Director/Designer:	Rene Klinkhamer, Bo van Veen
Copywriter:	Femke Schavemaker, Alexander Zwart
Illustrator Flash:	Jeroen Lam
Programmer:	WillemHein Triemstra
Sound/ Animation:	Bo van Veen
Project Manager:	Annick Benerink

BLACK MAGIC MARKER

Location: The Netherlands