The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

EDULENCE INTERACTIVE


WELCOMERUNNERS.COM

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Best Airline Microsite/landing Page

WelcomeRunners.com is a video microsite designed as an interactive resource for runners as a component of an integrated marketing strategy created by Runner's World Media Group and sponsored by JetBlue Airlines. Edulence Corporation, a digital marketing firm and online video solutions provider, designed and developed the microsite to offer video training tips, interactive running maps, online sweepstakes, a JetBlue travel booker, and a variety of related links and offers. - Flash-based microsite with MySQL database - 15 video files - 4 interactive maps - Integrated travel booker with XML feed - Weekly and quarterly sweepstakes system - 6 weeks, 4 people

Contributors:

Edulence Creative Director: Mary Murphy
Edulence Programmer: Kevin Scott
Edulence Video Producer: Paul Sullivan
Edulence Project Manager: Victor DiBlasi
Runner's World Project Manager: Rainbow Kirby
Agency: Beyond Interactive
Client: JetBlue Airlines

EDULENCE CORPORATION

Location: USA