Best Biotechnology Online Campaign, Best Technology Online Campaign

Supreme enhanced Promega's ad targeting, delivering a 300% increase in qualified leads for half the cost. Promega was looking to reach a broader scientific and research community that would be interested in their Maxwell® Benchtop Instruments for extracting high-quality DNA/RNA.

We optimized Promega’s existing Google Ads through comprehensive, in-depth keyword research to target bottom-of-the-funnel keywords in the ad copy. Using scientifically accurate copy that communicates the strong value proposition, coupled with realistic visuals of the instrumentation, speaks directly to the needs of scientists and researchers looking to streamline the DNA/RNA extraction process while saving time and effort. This doubled the CTRs and halved the conversion costs. For the month of January 2024 alone, our responsive display ads for the Maxwell campaign generated 89.7K impressions, while the search ads drove 17.1K impressions and a 7.32% CTR, shuttling high-quality traffic through form submissions.

Contributors:

SUPREME OPTIMIZATION

Website: https://www.supremeopti.com/

Location: United States

About the Agency:

Supreme helps life science, pharma, and healthcare companies grow their business online with smarter and more effective digital marketing strategies. When we work with you, we're committing to making a difference for you and your organization. Our in-house team of 100+ members and 40+ Ph.D.-level scientific marketing strategists have successfully launched hundreds of life science campaigns and websites. So you can be confident they’ll bring best-in-class digital marketing experience to your project.