Best Biotechnology Website

MaxCyte reached out to Supreme to help them revamp their website with three key goals in mind: improve brand awareness and organic search visibility, lift conversion rate with improved product pages, and enhance customer education about their best-in-class electroporation technology for cell engineering. And we did just that. We’ve helped MaxCyte increase their non-branded organic clicks by 162% YOY in Q4 of 2023, improve their total web traffic by 36%, and increase their average total views for six key converting pages by 89% YOY—including a 307% increase for “Our Technology” page. We achieved these results by using a clear, scientifically accurate voice in the website copy that speaks directly to the pain points of the scientific community, offering them an unparalleled solution for cell engineering to ultimately expedite therapies to patients. By further optimizing UX to improve navigation, enhance CTAs, and optimize overall user experience, we’ve also increased “Request a Quote” conversions in Q4 2023 by 75%.


**Neon line graphics designed by LINUS.

Contributors:

SUPREME OPTIMIZATION

Website: https://www.supremeopti.com/

Location: United States

About the Agency:

Supreme helps life science, pharma, and healthcare companies grow their business online with smarter and more effective digital marketing strategies. When we work with you, we're committing to making a difference for you and your organization. Our in-house team of 100+ members and 40+ Ph.D.-level scientific marketing strategists have successfully launched hundreds of life science campaigns and websites. So you can be confident they’ll bring best-in-class digital marketing experience to your project.