Best Transportation Integrated Ad Campaign

Giveaway Drives Engagement and Membership

THE TARGET
People of all ages across the United States, including current AMCN members, potential members and lapsed members. Specifically, individuals interested in updating their technology via our Total Tech Giveaway. Ultimately, we wanted to motivate people to enter the giveaway and sign up for membership or upgrade their current membership.

THE CHALLENGE
Previous sweepstakes centered around winning a memorable experience, yet for the AirMedCare Network Total Tech Giveaway we wanted to shift to more tangible items – specifically new technology like innovative TVs and computers.

Our strategy? Engage audiences through our exciting giveaway, and then present them with a membership offer too good to pass up. Additionally, we needed to familiarize our audience with the benefits and financial peace of mind an AirMedCare Network membership can bring. It was important to remind them that the unexpected can happen and insurance usually falls short in covering the cost of emergency medical air transport. Yet, with an AMCN membership they would have an extra layer of protection to ease the financial burden of out-of-pocket expenses.

THE ANSWER
A sweepstakes with exciting, tiered prizes to attract more participants. Rather than a single grand prize, this giveaway offered one hundred plus chances of winning up to $40,000 in prizes. This included five $5,000 Amazon gift cards and one hundred $150 Amazon gift cards that the winner could spend on ‘tuning up’ their tech devices and gadgets. More prizes meant more entries, which equated to increased opportunities for participants to acquire new AMCN memberships, multi-year upgrades or upsells to partner providers like Fly-U-Home. The cherry on top? Bonus entries were given when signing up for membership!

AMCN sweepstakes have been a tried-and-true tactic for not only boosting membership revenue, but for driving new leads and brand awareness. Naturally, our expectations were high for the AirMedCare Network Total Tech Giveaway. See full entry for Work and Results.

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Associate Creative Director:	Tylor Loposser
Art Director:	Andréa Forsythe
Digital Production Designer:	Steph Fung
CD Copywriter:	Mike Wilson
Senior Copywriter:	Marie Schultz
Traffic Manager:	Kay Doyle
VP, Client Strategy:	Tracy Mueller
Senior Account Director:	Trela Williams

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.