Best Travel Online Newsletter Campaign, Best Of Show Online Newsletter Campaign

Marriott Bonvoy's Traveler email campaign is a monthly campaign for members and non-members that seeks to provide recipients with travel inspiration by providing a peek at some of Marriott’s fabulous properties from their more than 30 brands. Paired with tips from local experts around a monthly theme, the newsletter capitalizes on hot trends, destinations, and helpful tips to draw in the reader. The July campaign focused on road trips, a proven and high-performing theme from previous years. Due to the nature of road trip travel, this campaign was geo-targeted with content specific to the U.S., Canada, the Caribbean & Latin America, the Middle East, and Asia-Pacific. Road trip inspiration was delivered in a highly visual way with beautiful scenery, animation, and recommended routes based on the recipient’s location and brought to life through inspirational design, photography, and clever copywriting. It also promoted a new road trip planner feature within the mobile app to encourage app downloads and usage.

This newsletter’s performance closely followed June with the second-highest click-through rate (CTR) for the year, which was 29% above average. July's Road Trips theme resonated with readers, as it drove the second-most popular hero module CTR for the year.

Contributors:

Head of Editorial Content, Marriott International; Editor-in-Chief, Marriott Bonvoy Traveler:	Robin Bennefield
Senior Managing Editor, Marriott Bonvoy Traveler:	Valerie Conners
Photo Editor, Content Marketing, Marriott Bonvoy Traveler:	Chelo Segear
Senior Account Manager, Data Axle:	Kaitlin Brady
Account Manager, Data Axle:	Sarah Kleinwechter
VP of Strategy, Data Axle:	Erica Huntley
Director of Strategy, Data Axle:	Shannon Parker
Joy Bernal, Strategy Associate, Data Axle :	Jen Tabbal, Vice President of Content Marketing, Data Axle
Lauren Tivnan, Content Director, Data Axle :	Kelly McMahon, Associate Creative Director, Data Axle
Christina Chang, Art Director, Data Axle :	Diana Strandberg, Vice President of Client Solutions, Data Axle

DATA AXLE

Location: United States