Best Telecommunication Email Message

Exceeding Expectations
STRATEGIC CONTENT + DESIGN CATAPULTS T-MOBILE CUSTOMER ENGAGEMENT

THE TARGET
Existing T-Mobile customers

THE CHALLENGE
T-Mobile’s monthly email newsletter, T-Mobile Minute, had achieved 14 straight months of strong engagement and performance. With unique open rates greater than an average of 40%, we were tasked with building on the momentum, driving impact across business lines, deepening customer loyalty, and maintaining overall success.

How would we continue to drive performance, provide value for customers, and deliver incredible results, while also creating testing opportunities to aid future campaigns?

THE ANSWER
To drive engagement, loyalty, and product/service conversions and provide value across its audience, we used T-Mobile’s new newsletter template system as a platform to optimize content hierarchy and strengthen engagement to build brand affinity.

Leveraging T-Mobile’s 2nd largest email audience by volume, we continued to use value add services and audience segmentation to create valuable testing opportunities for future 2023 T-Mobile Minute campaigns. See full entry for Work and Results.

Contributors:

Executive Creative Director:	Kris Geist
Director of Creative Strategy:	Rich Patterson
Creative Director:	Emily Preston
Associate Creative Director:	Madison Merryman
Art Director:	Lauren Garney
Art Director:	Kieran Grant
Senior Copywriter:	Marie Schultz
Traffic Manager:	Amy Lee
Senior Account Manager:	Nick Lencioni

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.