The Web Marketing Association is proud to present this 2024 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Advertising Social Media Campaign
ROI Media Works is tasked with executing the social media marketing campaigns for Grizzli winery.
Grizzli Winery's Christmas Market Campaign was an exemplary model of how strategic marketing and community engagement can work hand in hand to create lasting impact.
Our social media campaigns revolved around advertising the Christmas Market, which was more than just a festive shopping destination. Grizzli Winery collaborated with three notable charities - Mamas for Mamas, Paws it Forward Dog Rescue, and Central Okanagan Food Bank.
Christmas market was more than a seasonal attraction. Each weekend, there are dedicated events to these charities, turning every visit into an opportunity for our guests to contribute. Using Facebook events and paid ads on Facebook and instagram we promoted donation drives for Mamas for Mamas, heartwarming photo sessions for Paws it Forward, and encouraged contributions to the Central Okanagan Food Bank.
Each event was created on Grizzli Facebook page and people are invited to participate various social media strategies.Given it's a season of joy and through social media strategies the user engagement almost doubled on our channels. Dedicated paid social media campaigns with segmented audience data along with their user email data we are able to precisely target different demographics throughout the campaign duration.This brought together people not just for the joy of the season but for the joy of community participation.
The outcomes were multifaceted - increased brand visibility for Grizzli Winery, heightened awareness of the charities we partnered with, and a significant rise in community engagement. The social media campaign also laid a robust foundation for our January initiatives, ensuring a seamless transition and sustained interest from our audience. The conversion events data was crucial when executing the campaigns.
This social media campaign exemplifies how a well-crafted marketing strategy, centered around community and charity, can not only boost a brand's image but also make a meaningful difference in the community.
Contributors:
| CEO: | Venkata R Krishna Lakkineni |
| Grizzli Winery CEO: | AMY Chang |
| Photography: | Kirsten Taylor |