Best Travel Email Message

Dynamic Pre-trip Emails Help Future Hawai‘i Visitors Plan the Perfect Trip

INTERESTED TRAVELERS MEET THEIR HAWAIIAN ISLANDS DESTINATION BEFORE THEY EVEN ARRIVE

THE TARGET
Hawai‘i Visitors and Convention Bureau website subscribers, aged 25-54, who are planning a trip to the Hawaiian Islands in the near future. They are mindful travelers who look forward to engaging with the culture, people and sites of a specific island they wish to visit.

THE CHALLENGE
How can we offer more value to subscribers for their upcoming travel to Hawai‘i? How can we best use learnings from surveys to further engage them with HVCB’s improved content, generating more clicks? Finally, how can we align these future travelers with partner sponsors and increase HVCB app downloads?

See full entry for Work and Results.

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Art Director:	Kieran Grant
Senior Copywriter :	Marie Schultz
Traffic Manager:	Amy Lee
Account Director:	Kevin Boyle
Account Manager:	Matthew Frick

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.