Best Hotel And Lodging Website

For over 50 years, Select Registry has been setting the gold standard in craft lodging, curating a portfolio of quality-assured bed and breakfasts, inns, lodges, and boutique hotels. In the past year, Select Registry revealed its creative rebrand and reestablished its unique position in the independent lodging industry—owning and coining the “third category” Craft Lodging.
Select Registry needed a new website that would reflect its brand and retain and attract travelers seeking the craft lodging experiences that its portfolio offered. The goal was simple—increase site traffic and engagement with member properties’ listings while also providing inspirational and informative content that spoke to the craft lodging experience. Select Registry sought to leverage its collective reach to increase exposure for independent lodging providers that would not have the budget or size to achieve the same results on their own.
The new website organically connects with travelers through regional and experience-based searches. A robust search bar with advanced filtering by location, interest, property features, and amenities helps users find their perfect property, and custom map functionality provides a user-friendly location-based search allowing guests to visualize the 260+ options across the country. The user experience is also built around curated blog content for each property, otherwise known as “The Journal”—speaking to travelers at every stage of the consumer journey and encouraging engagement with the site.
Since the launch of SelectRegistry.com, YoY results have been extraordinary:
● Web Sessions: +52%
● Engaged Sessions: +112%
● Total Users: +70%
● Pageviews: +148%
● Engagement Rate: +40%
● Views/Sessions: +64%

Contributors:

Select Registry, CEO:	Mark Reichle
Select Registry, Director of Marketing:	Heather Taylor
Select Registry, Director of Membership:	Darlene Blankenship
Miles Partnership, Account Director:	Camron Reid
Miles Partnership, Account Manager:	Yaseman Pourhashemi
Miles Partnership, Content Director:	Samantha Sitt
Miles Partnership, Senior Graphic Designer:	Delaney Sholl
Miles Partnership, Digital Product Manager:	Erin Kiniry
Miles Partnership, Lead Developer:	Evgeni Dimitrov
Miles Partnership, Lead Developer:	Milen Dimitrov

MILES PARTNERSHIP

Website: www.milespartnership.com

Location: USA

About the Agency:

Miles Partnership markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward-thinking digital and print content marketing solutions.