The Web Marketing Association is proud to present this 2024 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
BOONE & WATAUGA COUNTY TDAS AND MILES PARTNERSHIP
EXPLORE BOONE'S "INSPIRING AWE" INTEGRATED MARKETING AND SUSTAINABILITY CAMPAIGN
Best Travel Integrated Ad Campaign
Our integrated marketing campaign for Boone, North Carolina, seeks to inspire awe among travelers and adventure seekers. Targeting both the Travel and Interests segments, including skiing, hiking, and family-friendly activities, our multi-channel approach ensures a broad reach.
We utilized tactics such as Display/Native/Pre-Roll, Email/eNewsletter, Print, Custom Execution, Social, OOH (such as wraps in transit stations, iHeart Radio, local TV, Spotify Podcasts, digital billboards) Broadcast, and CTV.
Complementing our efforts is the sustainability campaign, "Preserve The Awe," aligning with Boone's natural beauty. "Preserve The Awe" educates locals and visitors on sustainable practices, ensuring the longevity of Boone's majestic landscapes.
Our integrated marketing and sustainability campaign, synergizing seamlessly, not only captivates audiences but also contributes to the preservation of Boone's awe-inspiring landscapes, fostering a commitment to sustainable exploration and adventure.
Contributors:
| Executive Director at Boone & Watauga County TDA: | Wright Tilley |
| Director of Social Media and PR at Boone & Watauga County TDA: | Emily Neeley |
| Director of Tourism Outreach at Boone & Watauga County TDA: | Hope Thingelstad |
| Senior Account Director, Miles Partnership: | Ileana Frascone |
| Senior Project Manager, Miles Partnership : | Jessie Spahn |
| Media Planner, Miles Partnership: | Lindsey Sullivan |
| Paid Social Associate, Miles Partnership: | Carolyn Silverberg |
| Senior Art Director, Miles Partnership: | Taryn Parker |
| VP/Creative Director, Miles Partnership: | Jordan Wollman |
| Senior Vice President: | Ryan Thompson |
MILES PARTNERSHIP
Website: www.milespartnership.com
Location: USA
About the Agency:
Miles Partnership markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward-thinking digital and print content marketing solutions.