Best Travel Integrated Ad Campaign

Our integrated marketing campaign for Boone, North Carolina, seeks to inspire awe among travelers and adventure seekers. Targeting both the Travel and Interests segments, including skiing, hiking, and family-friendly activities, our multi-channel approach ensures a broad reach.
We utilized tactics such as Display/Native/Pre-Roll, Email/eNewsletter, Print, Custom Execution, Social, OOH (such as wraps in transit stations, iHeart Radio, local TV, Spotify Podcasts, digital billboards) Broadcast, and CTV.
Complementing our efforts is the sustainability campaign, "Preserve The Awe," aligning with Boone's natural beauty. "Preserve The Awe" educates locals and visitors on sustainable practices, ensuring the longevity of Boone's majestic landscapes.
Our integrated marketing and sustainability campaign, synergizing seamlessly, not only captivates audiences but also contributes to the preservation of Boone's awe-inspiring landscapes, fostering a commitment to sustainable exploration and adventure.

Contributors:

Executive Director at Boone & Watauga County TDA:	Wright Tilley
Director of Social Media and PR at Boone & Watauga County TDA:	Emily Neeley
Director of Tourism Outreach at Boone & Watauga County TDA:	Hope Thingelstad
Senior Account Director, Miles Partnership:	Ileana Frascone
Senior Project Manager, Miles Partnership :	Jessie Spahn
Media Planner, Miles Partnership:	Lindsey Sullivan
Paid Social Associate, Miles Partnership:	Carolyn Silverberg
Senior Art Director, Miles Partnership:	Taryn Parker
VP/Creative Director, Miles Partnership:	Jordan Wollman
Senior Vice President:	Ryan Thompson

MILES PARTNERSHIP

Website: www.milespartnership.com

Location: USA

About the Agency:

Miles Partnership markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward-thinking digital and print content marketing solutions.