The objective of the B2B campaign was to build awareness around the comprehensive range of chemicals and services offered by Thermo Fisher Scientific. The "from bench to production" approach aimed to showcase the complete customer workflow and business growth in the biopharmaceutical industry. This collaboration and campaign allows customers to become aware of and benefit from a seamless experience with one trusted business partner for both research-use and production-use CGMP chemicals.
Contributors:
Global Marketing Manager: | Marie Gerrish |
Global Marketing Specialist: | Kayli Burns |
THERMO FISHER SCIENTIFIC
Location: United States