The Web Marketing Association is proud to present this 2024 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

UNIVERSITY CANADA WEST


THAT'S BOSS, THAT'S UCW

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Best Education Online Video

University Canada West’s “That’s Boss, That’s UCW” video was launched on YouTube and across various social media channels with the aim of attracting prospective students and promoting the university's key strengths. The "That’s Boss" campaign sought to showcase the uniqueness of UCW, what sets our university apart. By highlighting our commitment to personalized and flexible learning regardless of personal circumstances, the campaign aimed to resonate with potential students from all backgrounds.

Contributors:

Producer: Lindsay Bell, Riptide Studios
Videographer: Dave Wallace, Riptide Studios

UNIVERSITY CANADA WEST

Location: Canada