Best Other Social Media Campaign

Channel 93 is a series of social videos involving Chicago rapper Vic Mensa, co-owner of the 93 Boyz brand, out in the streets, talking with and giving back to the people in the Chicago neighborhoods he grew up in. The linked video, featuring the 93 team filling up people's gas tanks for free (reinforcing our slogan "Never Run Out of Gas"), was also posted on Herb, High Times, and led to national media coverage from TMZ, Complex, and more.

https://www.complex.com/music/a/cmplxtara-mahadevan/vic-mensa-gives-away-10k-gas-chicago-community

https://www.tmz.com/2022/09/18/vic-mensa-93-boyz-gas-chicago-10k-cannabis-bp-labor-day/#:~:text=He%20recently%20launched%20Chicago's%20first,service%20for%20his%20community%20...

Contributors:

Media Director:	Ian Krass
Brand Manager:	Ari Wade
Marketing Director:	Ryan Thomas
Co-owner:	Vic Mensa
Technical Director:	Bryson Gabrels
Producer:	Lex Vasquez
Associate Creative Director:	Jon Duong

AERIZ

Location: United States