This video campaign was aimed at consumers in AZ, CA, and IL ages 21+. The goal of the campaign was to evoke an emotional reaction in the viewer that would connect them to the magical feeling they had the first time they tried cannabis, and help them find that magic again through Aeriz.
Contributors:
Media Director: | Ian Krass |
Creative Director: | Dillon Arloff |
Marketing Director: | Ryan Thomas |
Producer: | Lex Vasquez |
Senior Copywriter: | Nora Lenhardt |
AERIZ
Location: United States