The Web Marketing Association is proud to present this 2023 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

HANDS LAB - HANDS MOBILE


INPEV

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Best Environmental Interactive Application, Best Of Show Interactive Application

In Brazil, the warning environmental problem is the detour of pesticide packaging, which causes irreversible damage to the environment and is also subject to fines.

The purpose of inpEV was to encourage users to dispose correctly packaging.
In order to learn about it in a playful and interactive way, we developed a catch game that was launched for customers target via push notification.

The result obtained was very good, with a time spent of 01:40 minutes and great customer feedback.

Contributors:

Natalia Miyuki Cazorla: Creative Art Director
Thais Espindola: Front End Development
Mayara Lopes: Products and Tech Director
João Carvalho: CEO

HANDS DATA DRIVEN MOBILE EXPERIENCE

Location: Brazil