In Brazil, the warning environmental problem is the detour of pesticide packaging, which causes irreversible damage to the environment and is also subject to fines.
The purpose of inpEV was to encourage users to dispose correctly packaging.
In order to learn about it in a playful and interactive way, we developed a catch game that was launched for customers target via push notification.
The result obtained was very good, with a time spent of 01:40 minutes and great customer feedback.
Contributors:
Natalia Miyuki Cazorla: | Creative Art Director |
Thais Espindola: | Front End Development |
Mayara Lopes: | Products and Tech Director |
João Carvalho: | CEO |
HANDS DATA DRIVEN MOBILE EXPERIENCE
Location: Brazil