Best Beverage Online Newsletter Campaign

Email is essential in their marketing as it is one of the few ways to connect with customers. After a visit to the vineyard, wine lovers will sign up for the newsletter to keep in touch with Kim and Dan. The newsletters provide updates on the vineyard, in-depth information about the brand, motivation to join the wine club, and unique or seasonal serving suggestions giving the customers a reason to repurchase wine. The copy must always be business-like, with a nod to humor, and never pushy or preachy. The goal for the consumer is to feel respected, welcomed, and appreciated for their interest in the brand and genuinely interested in reordering wine without resulting to steep discounts.

Contributors:

Client, Okapi Wines:	Kim Johnson
President:	Susan DeMatei
Creative Director:	Eduardo Lago
Account Supervisor:	Leslie Mullrowney

WINEGLASS MARKETING

Website: www.wineglassmarketing.com

Location: United States

About the Agency:

Based in Napa, WineGlass Marketing is the largest full-service direct marketing agency for the wine, beer, and spirits industry. Now in its 10th year, the agency offers domestic and international clients assistance with strategy as well as execution. The diverse Wineglass Marketing team of 24 are hand-picked and cross-trained from wine, ad agency, and technology backgrounds to provide a valuable mix of support to clients on digital marketing, wholesale support, and traditional brand advertising. Founder and President Susan DeMatei commented on the company’s growth by saying, “While many firms outsource digital work to save money, we work hard in cooperation with our clients to keep Bay Area families employed and working.” The firm, now in its tenth year, is based in downtown Napa and supports domestic and international wine and spirits clients with both B2B and DTC marketing in digital as well as traditional channels. For the past two consecutive years, Inc. Magazine recognized WineGlass Marketing as the only Napa company listed in the top 250 hyper-growth tier of the "5000 Series California's Top Companies". WineGlass Marketing is also much admired by the community, winning the North Bay Bohemian “Best Creative Agency” spot for both 2021 and 2022, as well as being honored as Napa’s “Best Company to Do Business With” in the 2021 North Bay Business Journal. The firm’s creative strength is apparent winning top honors in the 2021 Web Awards for Best Beverage Website and a Webby Honoree for Websites in 2022. In the Internet Advertising Competition, WineGlass Marketing won Best Integrated Ad Campaign in the Beverage Category for 2021 as well as Best Website in the Beverage Category in 2022. WineGlass Marketing is located at 531 Jefferson Street in Napa and also can be reached online at www.wineglassmarketing.com or by calling 707-927-3334.